Nobrow: the culture of marketing, the marketing of culture
From John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture.
In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where “good” means popular, where artists show their work at K-Mart, Titantic becomes a bestselling classical album, and Roseanne Barr guest edits The New Yorker: in short, a culture of Nobrow. Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture–entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others–Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.
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LibraryThing ReviewUser Review - okrysmastree - LibraryThing
This is an interesting, anecdotal look at one writer's experience with trends and advertising in the magazine industry. I was hoping for something a bit more scholarship than memoir, but that's my ... Read full review
NoBrow: the culture of marketing the marketing of cultureUser Review - Not Available - Book Verdict
In this ambitious and sometimes muddled undertaking, New Yorker writer Seabrook sets forth a case for Nobrow, his theory that high, middle, and low cultures have converged in contemporary America ... Read full review
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No preview available - 2002