Media Effects Research: A Basic Overview
MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media’ effects on society. Through an engaging narrative style, the author presents fascinating research findings on media’ impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.
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A Scientific Approach to the Study of Media Effects
Scientific Methods in Media Effects Research
A Brief History of Media Effects Research
Time Spent with Mass Media Reasons and Consequences
Effects of Media Violence
Sexual Content in the Media
Media That Stir Emotions
Persuasive Effects of the Media
The Effects of News and Political Content
The Effects of Media Stereotypes
The Impact of New Media Technologies
Meet Marshall McLuhan A Less Scientific Approach to Media Impact
Theories and Theoretical Concepts Discussed in the Text by Chapter
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