The Dot.bomb Survival Guide

Front Cover
McGraw-Hill, 2002 - Business & Economics - 269 pages
This text reveals the mistakes that failed dotcoms made, as well as the attributes of the successful ones. Each chapter concentrates on a specific element that led to failure, then features a company that excelled in that area to reach success.

From inside the book

Contents

The Customer? What Customer?
41
The Perils and Promises of Software Products
103
ShortTerm Thinking ShortTerm Companies
133
Copyright

3 other sections not shown

Common terms and phrases