Managerial Economics and Business Strategy

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McGraw-Hill, 2006 - Business & Economics - 620 pages
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The Fundamentals of managerial economics - Market forces : demand and supply - Quantitative demand analysis - The theory of individual behavior - The production process and costs - The organization of the firm - The nature of industry - Managing in competitive, monopolistic, and monopolistically competitive markets - Basic oligopoly models - Game theory : inside oligopoly - Pricing strategies for firms with market power - The economics of information - Advanced topics in business strategy - A manager's guide to government in the marketplace - Challenges at time Warner.

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Contents

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1
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7
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13
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