Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.
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FUNDAMENTALS OF STRATEGIC MANAGEMENT
THE EXTERNAL ENVIRONMENT POLITICALLEGAL AND ECONOMIC FORCES
THE EXTERNAL ENVIRONMENT SOCIAL AND TECHNOLOGICAL FORCES
THE ORGANIZATION ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
BUSINESS UNIT STRATEGIES
Jack in the Box
STRATEGY EXECUTION STRUCTURE
STRATEGY EXECUTION STRATEGIC CHANGE CULTURE AND LEADERSHIP
STRATEGIC CONTROL AND CRISIS MANAGEMENT
Bank of America
Bed Bath Beyond
Stanley Black Decker
Delta Air Lines
BOBS SUPERMARKET STORE LAYOUT
Costco Maximum Employee Benefits or Maximum Shareholder Return?
Dollar GeneralTodays Neighborhood Store
Family Dollar Stores
General Electric Ecomagination as a CSR Initiative
Kapai New Zealand Eat Your Greens
Kodaks Challenge Surviving the Disruptive Winds of Change
Macys Inc 2010 Could Macys Bring Back the Magic?
Netflix Entering Engaging and Embracing Innovation in the Movie Rental Industry
StaplesPantaloon Retail Limited TieUp Going For Growth in Indias Modern Retail Market
Hitting the Brakes Toyota in Crisis
Other editions - View all
activities airlines American analysis assets brand business units cameras cars cash chain challenges China Chinese company’s competitive consumers corporate Costco costs crisis culture customers decisions differentiation dollar stores Dollar Tree economic emphasize employees environment environmental ethical example executives expand factors Family Dollar fast-food firm firm’s focus functional global Group growth implemented InBev income increase India industry innovation internal Internet investment J.C. Penney Kapai key competitor Kodak Kraft Foods launched leaders leadership locations low-cost Macy’s manufacturers market share McDonald’s merchandise million nations Netflix offer operations organization organization’s organizational PepsiCo percent performance perspective profit purchase Reed Hastings responsibility restaurants retail revenues September shareholders Skoda Skoda Auto social Staples strategic change strategic control Strategic Management strategy structure success suppliers target top management Toyota vehicles Wal-Mart Wall Street Journal Website Yum Brands