Strategic Management

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SAGE, Jan 15, 2013 - Business & Economics - 664 pages
Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.
 

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Contents

FUNDAMENTALS OF STRATEGIC MANAGEMENT
1
INDUSTRY COMPETITION
27
THE EXTERNAL ENVIRONMENT POLITICALLEGAL AND ECONOMIC FORCES
53
THE EXTERNAL ENVIRONMENT SOCIAL AND TECHNOLOGICAL FORCES
79
THE ORGANIZATION ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
117
CORPORATELEVEL STRATEGIES
151
BUSINESS UNIT STRATEGIES
183
FUNCTIONAL STRATEGIES
219
Home Depot
378
International Paper
379
Jack in the Box
380
Kroger
382
Mattel
384
Nike
385
Papa Johns
386
Pfizer
387

STRATEGY FORMULATION
247
STRATEGY EXECUTION STRUCTURE
271
STRATEGY EXECUTION STRATEGIC CHANGE CULTURE AND LEADERSHIP
293
STRATEGIC CONTROL AND CRISIS MANAGEMENT
327
APPENDIX
353
CASE ANALYSIS
354
REALTIME CASES
361
Amazoncom
362
American Express
363
AnheuserBusch InBev
364
AutoZone
365
Avon
366
Bank of America
368
Bed Bath Beyond
369
Stanley Black Decker
370
Cicis Pizza
371
Costco
372
Dell
373
Delta Air Lines
374
Dollar Tree
375
FedEx
376
Ford
377
Southwest Airlines
388
Starbucks
389
Walgreens
391
WalMart
392
Yum Brands
393
TRADITIONAL CASES
395
BOBS SUPERMARKET STORE LAYOUT
406
Costco Maximum Employee Benefits or Maximum Shareholder Return?
407
Dollar GeneralTodays Neighborhood Store
422
Family Dollar Stores
448
General Electric Ecomagination as a CSR Initiative
476
Kapai New Zealand Eat Your Greens
484
Kodaks Challenge Surviving the Disruptive Winds of Change
499
Macys Inc 2010 Could Macys Bring Back the Magic?
518
Netflix Entering Engaging and Embracing Innovation in the Movie Rental Industry
539
Skoda Auto2011
552
StaplesPantaloon Retail Limited TieUp Going For Growth in Indias Modern Retail Market
563
Hitting the Brakes Toyota in Crisis
593
GLOSSARY
611
INDEX
621
Copyright

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About the author (2013)

John A. Parnell (PhD, University of Memphis, EdD, Campbell University; MAEd, East Carolina University) is the William Henry Belk Distinguished Professor of Management at the University of North Carolina at Pembroke, where he was recipient of the 2005 Adolph Dial Award for Scholarly and Creative Activity.

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