The Google Story

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Delta Trade Paperbacks, 2006 - Business & Economics - 326 pages
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"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees traverse the firm’s colorful Silicon Valley campus on scooters and inline skates.

The Google Story is the definitive account of the populist media company powered by the world’s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.

In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, “change the world” through a search engine that would organize every bit of information on the Web for free.

While the company has done exactly that in more than one hundred languages, Google’s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database.

Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft’s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra: DO NO EVIL."
 

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The Google Story

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Vise (The Bureau and the Mole ) and Malseed, contributor to Bob Woodward├ƒ┬»├‚┬┐├‚┬ŻsBush at War andPlan of Attack , join forces in this detailed, inside look at the history of Google, the world├ƒ┬ ... Read full review

Contents

Introduction
1
A Healthy Disregard lor the Impossible
10
When Lam Met Sergey M
32
he Sec ret Sauce 4S 5 Divide and Conquer
58
Burning Man
71
The Danny Sullivan Show
82
A Trickle
93
Hiring a Pilot
103
Porn Cookie Guy
164
Going Public
168
Playboys
181
Charlies Place
192
Space Race 04
204
A Legal Showdown
220
A Virtual Library
228
Attacking Microsoft
250

Youve Got Google
112
The Google Economy
121
And on the Fifth Day
130
Clohal Coooogling
141
April Fools
152
The China Syndrome
269
23 Google Search lips
293
i s
307
Copyright

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About the author (2006)

David A. Vise, formerly a Pulitzer Prize-winning reporter for theWashington Post,is now Senior Commentator for breakingviews.com, a leading online international financial commentary service. He is the author of three previous books, including theNew York TimesbestsellerThe Bureau and the Mole.Mark Malseed, a former researcher for Bob Woodward, has contributed to theWashington Post,theBoston Herald,and other publications.

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