The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's ProfitsThe book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens. |
Contents
13 | |
CustomerCentric Business Design | 21 |
How Profit Happens | 53 |
The Customer Solutions | 73 |
Reinvention | 91 |
The Product Pyramid | 109 |
The ManagetheValueChain | 135 |
The Switchboard | 153 |
The GlobalNetworkof | 235 |
The CreatetheStandard | 253 |
How Business Design Innovation Creates | 279 |
The Profit Zone Handbook | 289 |
Appendix 1 | 315 |
Appendix 2 | 321 |
Notes | 329 |
335 | |
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Common terms and phrases
applications asset efficiency Assets to Sales Barnevik blockbuster bottlers brand business design Business Design Reinvention business model Coca-Cola Coke Coke's company's competitors consumer contract cost customer priorities Customer Selection customer's differentiation Disney Disney's Donahugh Eisner EXHIBIT films focus focused Gates GE's global network GMI's Goizueta Hatsopoulos Hayek increased industry innovation Intel investment investors manufacturing margins market value Microsoft million move mutual funds needs ness design Nicolas Hayek no-profit zone Nucor OEMs operating system opportunity pany Pepsi percent Percy Barnevik profit growth profit model profit zone profit-centric reinventors relationship Return on Sales revenue Schwab sell solutions spin-out standard standards-based business strategic control point success suppliers Swatch systems economics target fixation Thermo Electron tion tomers users value capture value chain value growth Value Line value migration VisiCorp watch Welch Windows