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Common terms and phrases
advertising analysis areas better bill budget buyers campaign catalog central composite designs client club consumer copy coregroup cost per thousand coupon creative credit card database marketing demographic developed direct marketing Direct Marketing Association direct-mail direct-response envelope example factors format fulfillment important individual industry infomercials insert L. L. Bean labels lettershop lifestyle list brokers list owner list rental magazine mail-order mailer mailing list merchandise merge-purge names and addresses offer operation package percent person pieces postage potential printing profit promotion prospect psychographic purchase received record response lists response rate retail Revlon sample segments selection selling shipment shipped space advertising specific strategy subscriber successful sumer sweepstakes techniques telemarketing telephone television tion tomer transactions U.S. Postal Service variables zip code