Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

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John Wiley & Sons, May 8, 2012 - Business & Economics - 320 pages
22 Reviews
The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Boost your online presence and engage with customers and prospects like never before with Content Rules.
 

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Review: Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

User Review  - Goodreads

As someone already very familiar with content marketing, there was nothing earth shattering in the book, however there were some good reminders. If you're new to content marketing, the book includes practical, actionable advice. Read full review

Review: Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

User Review  - Goodreads

This book answered all of my questions and eliminated all of my excuses. If you have a business, blog or web page that you want to get off of the ground then this is the book for you. I normally do ... Read full review

Contents

A Blog as a Hub of Your Online Content
143
Whats the Difference between
171
An FAQs Makeover
189
Is This Thing On?
207
Foreword
xi
Acknowledgments
xv
Big Fat Overview Sometimes Called an Introduction
xvii
The Power of Pictures
211
PART ONE THE CONTENT RULES 1
266
London England
267
PART FOUR THIS ISNT GOODBYE
271
This Isnt Goodbye and a Gift for You
273
Sean Tubridy
275
Index
277
The Content Rules
13
Who Do You Want to Attract?
21

Lowell Massachusetts
239
Cambridge Massachusetts
243
Rochester New York
251
Chicago Illinois
257
Clinton New York
263
Who Are You?
31
Anatomy of a Content Circle of Life
55
Share or Solve Dont Shill
69
Stoke the Campfire 95
95
Copyright

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About the author (2012)

Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category, and co-founded ClickZ.com. She is a monthly columnist for Entrepreneur magazine, a contributor to LinkedIn's Influencer program, and Amex's OPEN Forum. There's nothing more fun than following her on Twitter, where she has 170,000 followers, or subscribing to her own site at AnnHandley.com.

C.C. Chapman
is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.

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