Mega-universities and Knowledge Media: Technology Strategies for Higher Education
The mega-universities base their success on distance education. Many campus universities are now adopting distance education for some of their activities. Sir John Daniel discusses the changing role of distance education within the wider enterprise of education and training and how to gain a competitive advantage. Technology plays a major role in contributing to the changes and the delivery of distance learning and the central question of the book is how the knowledge media can contribute to the renewal of universities, particularly through further development of distance education.
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Challenges on Campus
The Essentials of Distance Education
Universities and Competitive Advantage
Making Technology Attractive
The Knowledge Media
Implementing a Technology Strategy
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academic community academic staff Anadolu University approach audio broadcasting buyers campus universities CD-ROM challenge Chapter classroom CNED competitive advantage computer conferencing conventional universities core correspondence education correspondence tradition cost-effectiveness costs countries course materials course team create CTVU delivery differentiation distance education distance learning distance teaching universities economies of scale enrolment example faculty focus funding graduates higher education IGNOU important increase industry infrastructure institutions interaction Internet KNOU knowledge media Laurillard leadership lifelong learning mega-universities niche numbers of students offer Open University operations organization planning potential programmes remote-classroom require role satellite STOU student body student numbers teacher teaching and learning teaching system technology strategy technology-based teaching telecommunications telephone tion tornado tuition tutors UK Open University UKOU UKOU's UNISA Universitas Terbuka University of Utah University's value activities value chain Western Governors University