Made in Japan: Akio Morita and Sony
Sony is one of the most powerful and respected multinational corporations in the world, and Akio Morita is its outspoken chairman. From his global perspective, Morita provides an informative and highly entertaining look at how Japanese business really works.
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Akio Morita asked became began Betamax bomb building businessmen called Camp Winona cars competition consumer course decided dollars economic electronics employees engineers European executives exports factory father foreign future hundred Ibuka idea industry integrated circuits investment Japan Japanese companies Keidanren kind knew labor later lawyers learned look machine makers ment move Nagoya nation navy never Norio Ohga pany percent plant problems radio realized seemed sell shadow mask Shirokiya sometimes Sony Soviet Union talk tape recorder television things thought thousand tion Tokyo told took trade transistor transistor radio Trinitron trip U-Matic United video cassette recorder video tape recorder Walkman wanted wire recorder workers York Yoshiko zaibatsu