The World of Business: From Valuable Brands and Games Directors Play to Bail-Outs and Bad Boys

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John Wiley & Sons, Aug 1, 2009 - Business & Economics - 201 pages
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Full of fascinating facts and figures, this book is a highly entertaining look at all aspects of business, including:
  • The biggest firms
  • The biggest bankruptcies
  • Business blunders
  • Bad boys
  • Leading management thinkers
  • Past business giants
  • Inventors and inventions
  • Famous patents

A great many questions, including the following, are answered:

  • How many billion spam e-mails are sent each day?
  • Who said, "Business is a combination of war and sport"?
  • Which are the world's most valuable brands?
  • When and what was the Mississippi Bubble?
  • Which company "exists to benefit and refresh everyone it touches"?
  • How much do the best-paid hedge fund managers earn?

The editors of The Economist have culled these facts and figures to inform and to amuse anyone interested in the changing world of business.

This is an ideal gift for anyone interested in the business world.


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When firms started 2
Behind the corporate name 16
Board styles 33
The most effective websites 46
Business costs 59
Biggest business employers 65
Spending on advertising 78
The worlds richest people 92
Stock exchange trading activity 154
Oil reserves and price 171
Gold reserves and price 172
Leading traders 186
Wealth and debt 199
Six rules for good writing 216
Pod facts 226
Busiest airports 239

Bad boys 108
Some management styles 138
Some notable patents 252

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About the author (2009)

The Economist is one of the world's most notable magazines. Circulation in the United States and Canada is now more than 700,000 weekly.

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