Lateral Marketing

Front Cover
Wiley-India
3 Reviews

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Review: Lateral Marketing: New Techniques for Finding Breakthrough Ideas

User Review  - Noha zakria - Goodreads

<3 Read full review

Review: Lateral Marketing: New Techniques for Finding Breakthrough Ideas

User Review  - Lori Grant - Goodreads

A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur. Read full review

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