Prescriptive Entrepreneurship

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Edward Elgar, 2008 - Business & Economics - 296 pages
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In the only known program of prescriptive entrepreneurship, James Fiet provides a marked contrast to the standard descriptive focus of entrepreneurship studies. The author lays out a program of research to develop and test theoretically derived guidelines for how to improve the success rate and performance of aspiring entrepreneurs. Rather than describing what entrepreneurs to, he prescribes and tests what they ought to do.
The book will be of interest to business and entrepreneurship scholars and teachers, students and aspiring entrepreneurs who are looking for prescriptive tools to help them launch a successful business.

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The promise of prescriptive entrepreneurship
A theoretical basis for prescriptive entrepreneurship
Luck and the systematic search for discoveries

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About the author (2008)

James O. Fiet is the Brown Forman Chair in Entrepreneurship and Director of the entrepreneurship PhD Program at the University of Louisville, USA.

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