In the only known program of prescriptive entrepreneurship, James Fiet provides a marked contrast to the standard descriptive focus of entrepreneurship studies. The author lays out a program of research to develop and test theoretically derived guidelines for how to improve the success rate and performance of aspiring entrepreneurs. Rather than describing what entrepreneurs to, he prescribes and tests what they ought to do.
The book will be of interest to business and entrepreneurship scholars and teachers, students and aspiring entrepreneurs who are looking for prescriptive tools to help them launch a successful business.
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The promise of prescriptive entrepreneurship
A theoretical basis for prescriptive entrepreneurship
Luck and the systematic search for discoveries
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approach aspiring entrepreneurs assess asymmetric information business plans buyers chaos theory chapter Cochran's Q consideration set constrained control group create new wealth decision-making style depends discover economies of scope entrepre entrepreneur's prior Entrepreneurial Discoveries entrepreneurship research epistemic structure evaluate exchange experimental experimental economics experimenter bias exploitable venture idea factors FBMs Fiet finding firm founding forgiving business models found a firm FVRI Hayek identify increase individual information channels informational economics inimitability invest Kirzner luck market interaction costs maximal search neurs opportunity options participants percent perfect competition performance possess possible predict preneurs prescriptive entrepreneurship prior experience prior knowledge probability products or services random effects reduce repeat entrepreneurs resource providers risk searching systematically session signals significant social capital specific information specific knowledge subjects sustainable competitive advantage systematic search theoretical theory threat treatment group trials uncertainty valuable venture ideas variables wealth creation wealth-creating potential