Getting Business to Come to You: A Complete Do-it-yourself Guide to Attracting All the Business You Can Enjoy
Jeremy P. Tarcher/Putnam, 1998 - Business & Economics - 686 pages
An expanded, revised edition of a popular instructional handbook helps business owners set up shop and flourish, offering low-cost marketing techniques, strategies for creating a niche, advice on estimating costs, and much more. Reprint. 15,000 first printing.
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Stand Out from the Crowd and Distinguish Yourself
Why People Dont Focus
NichingDeciding What Yon Want to Become Known For
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A-PAPERS ACUVUE Adobe Systems advertising become booth broadcast fax brochure Broderbund business cards business name catalog chapter Chuck Green clients and customers color CompuServe consultant cost coupons create desktop publishing develop direct mail display E-mail event example experience expertise field flyer gatekeepers getting business gift certificates give graphic ideas interest Internet keep Kritter Learning Company letter logo look magazine marketing activities materials meet Microsoft Publisher multimedia ness networking newsletter niche offer on-hold message on-line opportunity P.O. Box package percent person phone number potential clients product or service professional promotional publicity Publishing radio referral sources Resources sample selling seminars small businesses someone Sound Byte specific sure talk tion Tips trade shows write Yellow Pages