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ASSORTING AS A DYNAMIC PROCESS
NEWELL AND SIMONS THEORY OF HUMAN PROBLEM SOLVING
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alternatives aspects assorting process ASSORTING STAGE assortment problem basic Bettman chapter cognitive cognitive map combinatoric compatible consideration set considered consumer behavior consumer problem solving contingencies database management system decision nets decomposed decomposition defined depth-first depth-first search Dewey Model direct search display dynamic efficiency evaluation evoked examined existing assortment experimental external memory facilitates functional goals Greeno grocery assorting grocery shopping human problem solving implies in-store environment in-store sequence incorporated information processing information search INFORMATION USAGE VARIABLES integrated interactions issues latin square LAYOUT EFFECTS levels of abstraction major meals means-ends analysis nature needs Newell and Simon's normal operationalized operators path planning potential problem solving process problem space product choice purchase relationship request retrieval search strategies selected semantic structure shopper Simon's theory simulation solution solver store layout Street Madison subassortments subjects subsets supermarket task environment term memory UNIVERSITY OF WISCONSIN-MADISON viewpoint