Assorting: A Problem Solving Process Approach to Consumer Shoppng, Volume 1 |
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Contents
ASSORTING AS A DYNAMIC PROCESS | 6 |
NEWELL AND SIMONS THEORY OF HUMAN PROBLEM SOLVING | 17 |
THE DESIGN OF THE EXPERIMENT | 36 |
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active aspects assorting process ASSORTING STAGE assortment problem basic Bettman brand chapter classification cognitive cognitive map collection compatible components concept consideration set considered constructive browsing process constructive search process consumer behavior consumer problem solving contingencies database management system decision nets decomposed decomposition defined Dewey Model display dynamic efficiency evaluation examined existing assortment experimental facilitates focused functionally equivalent goals Greeno grocery assorting grocery shopping heuristic search holistic comparison human problem solving implies in-store sequence incorporated information processing information search INFORMATION USAGE integrated interactions latin square LAYOUT EFFECTS levels of abstraction major manipulation marketing research meals meaningful means-ends analysis means-ends processes nature needs Newell and Simon's normal observation operationalized operators planning potential problem solving process problem space product choice purchase relationship representation requests selected semantic structure shoppers Simon's theory simulation solution solver strategy subassortments subjects subsets supermarket task environment theoretical process University of Wisconsin-Madison variable viewpoint