Jobs to Be Done: Theory to Practice

Front Cover
IDEA BITE PRESS, Oct 25, 2016 - Business & Economics - 201 pages
Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.

About the author (2016)

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. He is the author of What Customers Want (McGraw-Hill) and numerous articles in Harvard Business Review and Sloan Management Review.

Bibliographic information

TitleJobs to Be Done: Theory to Practice
AuthorAnthony W. Ulwick
ContributorAlexander Osterwalder
PublisherIDEA BITE PRESS, 2016
ISBN0990576744, 9780990576747
Length201 pages
Subjects › 

Business & Economics / General
  
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