The Complete Idiot's Guide to Memes

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Penguin, Oct 5, 2010 - Social Science - 336 pages
2 Reviews

The ways of memes.

Memes are "viruses of the mind" - symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's GuideŽ to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world.

?First book to cover all types of memes, including viral memes in the digital age

?Features the Most Influential Memes in History and the Ten Biggest Internet Memes


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It's like a beginners guide to understanding autism, thanks Damon.

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Never going to give you up never going to put yo0u down never going to show you


Title Page
The Science of Memetics
How Memes Spread
Memes and the Internet
Marketing Memes
Memes In Action
Technological Memes
The Memes We Live
Defenses Against Memes
Memes as Infection
Meme Allergies
The Meme Blockers
The Theories Behind Memes
Classic Theories
New Meme Theories
Alternative Theories

The Mischievous Malicious Memes
The Marching Retromemes
The Layered Memeplex
The Doomsday Millennial Memes
The Passive Dormant Memes
The Deadly Toxic Memes
Appendix A Glossary
Appendix B Questions and Answers
The Seven Most Influential Memes
Appendix E Biggest Internet Memes
Appendix F Interviews with Meme Originators

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About the author (2010)

Damon Brown is a freelance writer who has contributed to more than 50 publications and covers technology for Playboy, WIRED, and Sync. He also writes for the music publications SPIN and The Source.

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