Working the Room: How to Move People to Action Through Audience-centered Speaking

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Harvard Business School Press, 2003 - Business & Economics - 230 pages
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Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10 to 30 percent of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this "kinesthetic connection" comes from truly listening to your audience-not just with your brain but with your body. In this book, he draws from more than twenty years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a three-part process-focusing on content development, rehearsal, and delivery-that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action. AUTHORBIO: Nick Morgan is Editor of theHarvard Management Communication Letterand founder of Public Words, a communications coaching company.

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Review: Give Your Speech, Change the World: How To Move Your Audience to Action

User Review  - Yukari Watanabe - Goodreads

A must read book for anyone who wants to give a great speech. Read full review

Review: Give Your Speech, Change the World: How To Move Your Audience to Action

User Review  - Goodreads

A must read book for anyone who wants to give a great speech. Read full review

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About the author (2003)

Nick Morgan is Editor of the Harvard Management Communications Letter.

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