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Alan Shugart Arthur Rock artists asked become build California called Cap'n Cap'n Crunch Catherine Gasich chips corporate create deal device dollars drive electronic employees engineering entrepreneurs Entrepreneurship fact Fairchild firm Frank Deverse Fred Terman going guys Hewlett-Packard Huey Lee industry integrated circuit Intel investment Joel Yudken John Chowning John Peers Law—Observance and Breach living look machine manufacturing McDiarmid microcomputer microprocessor million never Palo Alto Patriarchs of Silicon percent phreaks Pooley radio Robert Noyce Roy Dudley San Francisco San Jose Santa Clara County Santa Clara Valley Scott Kim semiconductor Shockley Shugart Shugart Associates Silicon Valley Stanford start-up started success talk technical Terman there's things Thomas Volpe Valley Observers venture capital venture capitalists what's