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2-column action advertising appear artist background Ben Day better boldface Bristol board camera cameraman candid camera caption cartoon color color photography columns composing room composograph copy crop crop marks cutlines cylinder daily darkroom developing display dots dummy effect engraving plant enlarged etching Explain exposure face feature pictures film filter front front-page gelatin Germany Germany Germany give Graflex graphic gray halftone screen headlines high lights inside pages interest lens lenses magazine makeup mats metal method modern morgue mortise newspaper newsphotos obtain original overline page layout pattern photoengraving photograph photomontage pictorial picture editor picture layout placed plate portions primary colors published reader reproduction result retouching roto rotogravure Select sheet shots speed Speed Graphic spot story strip studio Sunday paper tabloid tion tone values tracing paper transparent width wirephoto zinc