Media Literacy

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SAGE Publications, Mar 16, 2005 - Language Arts & Disciplines - 467 pages
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Media Literacy, Third Edition helps students develop strong knowledge structures about the media. Author W. James Potter presents a guidebook to the often difficult terrain of the mediated world, providing a plan of action for students to develop their media literacy and analytical skills. Potter shows how becoming media literate gives students a clearer perspective of the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences and thus develop skills beyond simple rote learning.

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About the author (2005)

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

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