Media Literacy

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SAGE Publications, Mar 16, 2005 - Language Arts & Disciplines - 467 pages
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Media Literacy, Third Edition helps students develop strong knowledge structures about the media. Author W. James Potter presents a guidebook to the often difficult terrain of the mediated world, providing a plan of action for students to develop their media literacy and analytical skills. Potter shows how becoming media literate gives students a clearer perspective of the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences and thus develop skills beyond simple rote learning.

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About the author (2005)

W. James Potter is Professor of Communication at the University of California, Santa Barbara. A holder of a Ph.D. in Communication Theory and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the Journal of Broadcasting & Electronic Media. He has published numerous scholarly articles, book chapters, and 20 books, including Media Effects, The 11 Myths of Media Violence, Theory of Media Literacy, and Arguing for a General Framework for Mass Media Scholarship.

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