Super Pumped: The Battle for Uber

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W. W. Norton & Company, Sep 3, 2019 - Business & Economics - 408 pages

New York Times and Wall Street Journal Bestseller

A New York Times technology correspondent presents the dramatic story of Uber, the Silicon Valley startup at the center of one of the great venture capital power struggles of our time.

In June 2017, Travis Kalanick, the hard-charging CEO of Uber, was ousted in a boardroom coup that capped a brutal year for the transportation giant. Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.

Award-winning New York Times technology correspondent Mike Isaac’s Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant “unicorn,” Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.

What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber’s pitched battles with taxi unions and drivers, the company’s toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.

Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.

 

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I just finished reading an excellent new book that was just released last week. It is one of the best written and thoroughly researched books about the technology world that I have read.
It’s the
complete inside story of Uber from it’s earliest beginnings all the way up to and including the ouster and replacement of its founder and egocentric CEO Travis Kalanick and how the company he started came perilously close to going down in flames and for which the jury is still out.
I really enjoyed this book and would HIGHLY recommend it to anyone interested in the Silicon Valley world of startups, big money venture capital, technology, rampant arrogance and all things excess. The author, Mike Isaac, is a senior technical reporter for the New York Times who has closely followed and written hundreds of articles about Uber since 2014.
This is a GREAT read!!!👍👍👍👍👍
 

Contents

Prologue
X TO THE X
THE MAKING OF A FOUNDER
POSTPOP DEPRESSION Chapter 4 A NEW ECONOMY
UPWARDLY IMMOBILE
LET BUILDERS BUILD
THE TALLEST MAN IN VENTURE CAPITAL
PAS DE DEUX
EMPIRE BUILDING
THE APPLE PROBLEM
THE BEST DEFENSE
CLASH OF THE SELF DRIVING CARS
SMOOTH SAILING
THREE MONTHS PRIOR
FALL
PART

CHAMPIONS MINDSET
BIG BROTHER AND LITTLE BROTHER
GROWTH
THE CHARM OFFENSIVE
CULTURE WARS
Epilogue
Postscript
A Note on Sources
DELETEUBER
ONE VERY VERY

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About the author (2019)

Mike Isaac is a technology reporter at the New York Times, whose Uber coverage won the Gerald Loeb Award for distinguished business reporting. He writes frequently about Uber, Facebook, and other Silicon Valley giants for the Times, and appears often on CNBC and MSNBC. He lives in San Francisco.

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