Balanced Scorecard

Front Cover
Hodder Arnold, 2007 - Business & Economics - 208 pages
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Whether you are finding your way as a manger or you want to enhance the skills you already have, the Instant Manager series is exactly what you need! Written by leading experts, they are inexpensive, concise but above all authoritative guides to the subject at hand. The portable format allowsyou to carry the book easily to fit learning and development into your busy worklife. Based on the 10 most FAQs, each chapter ends with a quick tip that can be taken onbboard immediately. A handy tear out card covering the most salient points allows you to carry the expertise with you wherever yougo. The Balanced Scorecard has gained attention steadily over the last 15 years and is becoming more mainstream as a strategy management tool. Instant Manager: Balanced Scorecard includes coverage of the following: - What the Balanced Scorecare is - The strengths and weaknesses of this approach toperformance management - How to design and implement appropriate measures - How to use the measures to manage - Alternative approaches to performance measurement backed by the authority of the Chartered Management Institute, this is an essential addition to the manager's library.

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About the author (2007)

Mike Bourne is Professor of Business Performance at the Cranfield School of Management and Pippa Bourne is East of England Manager of ICAEW. Both are very experienced authors and editors of Measuring Business Excellence journal.

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