Sterling's Gold: Wit and Wisdom of an Ad Man

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Grove/Atlantic, Inc., Nov 16, 2010 - Performing Arts - 176 pages
Quips and quotes from one of Mad Men’s sharpest wits.

Multiple Emmy winner Mad Men continues to captivate viewers around the world with its brilliant portrayal of the 1960s and its stylish characters, including the dashing advertising mogul Roger Sterling, who’s acquired a reputation for his quips, barbs, and witticisms over the show’s many season. This book, presented as Roger’s memoir during the fourth season of Mad Men, is an entertaining collection of our favorite ad man’s best one-liners.

Roger Sterling’s pithy comments and observations amount to a unique window into the advertising world—a world that few among us are privileged to witness firsthand—as well as a commentary on life in New York City in the middle of the twentieth century.

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About the author (2010)

Roger Sterling is a Partner at the Sterling Cooper Draper Pryce advertising agency; his father founded the original Sterling Cooper in the 1920s with Bertram Cooper. A World War II veteran, Roger has suffered two heart attacks. In the past he’s tried to change his hard-living ways, but is now smoking and drinking again.Roger divorces his first wife, Mona, after taking up with the much younger Jane Siegel, who briefly worked as Don Draper's secretary. Previously, Roger had a lengthy affair with Joan Holloway, then Sterling Cooper’s Office Manager.Anticipating a costly divorce settlement with Mona, Roger encourages the takeover of Sterling Cooper by London’s Puttnam, Powell, and Lowe. When the new managers leave him off a corporate organizational chart, however, Roger believes he’s "being punished for making my job look easy." He feels similarly slighted by friends who can’t accept his relationship with Jane. "I made a mistake by being conspicuously happy," he tells Don.

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