Learning Capitalist Culture: Deep in the Heart of Tejas

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University of Pennsylvania Press, 1990 - Social Science - 247 pages
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Learning Capitalist Culturepresents an ethnographic study of a small, economically-depressed, predominantly Mexican American south Texas town. Like many communities in the Southwest, North Town has undergone cultural and political change since the late sixties, when the Chicano civil rights movement emerged and challenged the segregated racial order.

This book examines the way in which the youth of North Town learn traditional American values through participation in sports, membership in formal and informal social groups, dating, and interactions with teachers in the classroom. Using information gathered over fourteen years of field work, Douglas E. Foley shows how the rituals involved in these activities tend to preserve or reproduce class and gender inequalities, even as Mexicanos transform the racial order.


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Good analysis of the pervasiveness of Patrarchical order in American Culture Read full review


The Civil Rights Movement Comes to Town
The Great American Football Ritual
Finding an Identity in the Social Status Scene
Working and Playing Around in the Classroom
An Epilogue
Appendix A A Performance Theory of Cultural Reproduction
Concluding Remarks and a Response to the Foreword
Appendix B Field Methods Narrative Style and Hermeneutic
Data Tables

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About the author (1990)

Douglas E. Foley is Associate Professor of Anthropology and of Education at the University of Texas at Austin. He is the author of From Peones to Politicos: Class and Ethnicity in a South Texas Town, 1900-1987, and The Heartland Chronicles, which is also available from the University of Pennsylvania Press.

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