Google Analytics

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John Wiley and Sons, Feb 2, 2011 - Computers - 432 pages
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Get the most out of the free Google Analytics service—and get more customers

Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool.

You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers.

  • Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers
  • Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users
  • Shares techniques for converting end users into customers
  • Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use

With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

 

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Contents

Getting Started with Google Analytics
1
Why Analytics?
9
Creating Your Analytics Account
17
The Settings Dashboard
35
Account Dashboard Basics
51
Concepts and Methods
71
Basic Metrics and Concepts
79
Setting Up Ecommerce
91
Hacking Google Analytics
219
The Reports
243
Benchmarking
251
Traffic Sources
293
Content Overview
323
Additional Content Reports
331
Site Search
341
Event Tracking
357

Advanced Implementation
107
Filtering Analytics Data
129
Setting Goals
159
Funneling Visitors to Their Destination
187
Google AdWords Integration
201
ECommerce Tracking
371
Appendix A Where To Go from Here
389
Index
395
Copyright

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About the author (2011)

Jerri Ledford has written more than 1,000 articles, news stories, and reports that have appeared in Network World, Information Security Magazine, CRM Magazine, IT Manager's Journal, and others.

Joe Teixeira is Manager of Web Intelligence for MoreVisibility, an online advertising agency, and a top contributor to the Google Analytics Help Forum.

Mary E. Tyler is a professional technology journalist and a former Web and software developer.

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