The Heart of Business Success: How to Overcome the Catch-22s of Growing Your Business
People who set up their own business are usually talented and motivated - so why do most fail to achieve any notable level of success? Almost everything in business has some dependence on everything else and making the right decision at the right time is like a Catch-22. This book introduces the 'heart of business success' and shows how you can apply it to make business decisions that break into the circularity of each Catch-22 to increase your chance of success.
What people are saying - Write a review
We haven't found any reviews in the usual places.
able achieve your ambition alternative Ambition Aim assets balance big bang Bill Gates business model business owners business plan business success business valuation calculate cash requirement cashflow Charles Babbage client competition consider conversion rate cost create a business cumulative cash customer acquisition customer numbers customer retention Customers and Capacity define deliver employees enable Entry Catch-22 example Exit Catch-22 exit strategy finance focus Growth Catch-22 growth gradient growth phase heart model heart of business impact impediments increase intangible assets Internet investment invoice lender or investor level of funding loan market share Marketing Plan maximise means number of customers offer opportunity options outsourcing payment problem product or service purchase reduce refer resource restaurant risk scalability sell significant small businesses someone Stability Step strategy succeed supplier target tend timescale turnover usually venture Viral Marketing