Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

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Harvard Business School Press, 1995 - Business & Economics - 472 pages
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According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R&D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups--employees, customers, and owners. They first identify seven "core competencies" of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshalling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.

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Product juggernauts: how companies mobilize to generate a stream of market winners

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Deschamps and Nayak, vice-presidents of the international consulting firm Arthur D. Little, Inc., argue that a company's success depends on its ability to improve its products or services continuously ... Read full review

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