Social Media for Academics

Front Cover
SAGE Publications, Apr 18, 2016 - Education - 208 pages

Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact. However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally.

This practical book provides clear guidance on effectively and intelligently using social media for academic purposes across disciplines, from publicising your work and building networks to engaging the public with your research. It is supported by real life examples and underpinned by principles of good practice to ensure you have the skills to make the most of this exciting medium.

You’ll find advice on:

  • Using social media to publicise your work
  • Potential pitfalls and how to avoid them
  • The evolving role of social media in higher education
  • Defining digital scholarship
  • Managing your identity online
  • Finding time for social media
  • Near-future trends in academia.

Visit Mark's blog for more insights and discussion on social media academic practice at http://markcarrigan.net/

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About the author (2016)

Mark Carrigan is a sociologist in the Faculty of Education at the University of Cambridge. His research explores how the proliferation of digital platforms is reshaping education systems, with a particular focus on knowledge production within universities. He is internationally recognised as a leading expert on the role of social media within higher education, giving over 100 invited talks internationally and consulting for universities, research centres and publishers. He is associate editor of Civil Sociology and a member of the editorial boards of Applied Social Theory, Digital Culture & Education, Discover Society, Journal of Digital Social Research and Social Research Practice. He is a trustee of the Social Research Association and a member of the Centre for Social Ontology.

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