Marketing: An Introduction

Front Cover
Financial Times Prentice Hall, 2009 - Marketing - 614 pages
3 Reviews
This text provides a complete overview of marketing in theory and in practice. Unlike longer, more complex texts, its moderate length makes it possible to use fully in one semester. It is designed as the complete solution for teachers and students of introductory marketing courses.

What people are saying - Write a review

User Review - Flag as inappropriate

si es un buen libro me a ayudado mucho en mi carrera

User Review - Flag as inappropriate

A useful book from field experts.
However, I'm shaking my head in disbelief about some of these other reviews. Just a potful more nonsense from 'goodreads' reviewers. You'd think it was a basic
of reviewing a book to have read it. Not for 'goodreads' people. Oh no. They'd 'like to have read dis book' [sic]. And belive its good, from what other people say. Hmm. A new concept in book reviews! No need to read the thing - maybe have a quick look to see if you like the picture, or see if your mates like it. Whether they've read it or not. 

Other editions - View all

About the author (2009)

Gary Armstrong is a Lecturer in the Department of Sport Science at Brunel University.

Bibliographic information