Marketing: An Introduction
This text provides a complete overview of marketing in theory and in practice. Unlike longer, more complex texts, its moderate length makes it possible to use fully in one semester. It is designed as the complete solution for teachers and students of introductory marketing courses.
What people are saying - Write a review
si es un buen libro me a ayudado mucho en mi carrera
A useful book from field experts.
However, I'm shaking my head in disbelief about some of these other reviews. Just a potful more nonsense from 'goodreads' reviewers. You'd think it was a basic of reviewing a book to have read it. Not for 'goodreads' people. Oh no. They'd 'like to have read dis book' [sic]. And belive its good, from what other people say. Hmm. A new concept in book reviews! No need to read the thing - maybe have a quick look to see if you like the picture, or see if your mates like it. Whether they've read it or not.