Speak Like a CEO: Secrets for Commanding Attention and Getting Results: Secrets for Communicating Attention and Getting Results

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McGraw Hill Professional, Apr 21, 2005 - Business & Economics - 240 pages
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An award-winning news anchor presents methods for better communication in any business environment

During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:

  • Reveals the secrets for communicating in any situation
  • Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
  • Outlines self-improvement plans that can easily be customized to your needs
  • Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity

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Page 22 - We choose to go to the moon. We choose to go to the moon in this decade, and do the other things, not because they are easy but because they are hard; because that goal will serve to organize and measure the best of our energies and skills; because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win — and the others, too.
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Page 71 - It is deciding how you will go about achieving it and staying with that plan.

About the author (2005)

Suzanne Bates is a communication consultant to a host of prestigious clients, including Mellon Financial, State Street Bank, Ernst & Young, Sun Life, Dreyfus, Citistreet, Sepracor, and Cabot Corporation. For two decades she was a top-rated anchor with WBZ-TV, Boston; WCAU, Philadelphia; and WFLA-TV, Tampa-St. Petersburg. She is a member of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner. For more information, visit www.speaklikeaceo.com.

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