Moderating Focus Groups

Front Cover
SAGE Publications, Jul 24, 1997 - Social Science - 136 pages

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

 

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Contents

Chapter 1 About This Book
1
Chapter 2 Guiding Principles of Moderating
3
Before the Focus Group
9
During the Focus Group
15
Chapter 5 Selecting the Moderator
37
Chapter 6 Personal Qualities of Moderators
41
Chapter 7 Roles of Moderators
45
Chapter 8 Problems Encountered by Moderators
49
Chapter 11 Taking Notes and Recording the Discussion
75
Chapter 12 The Rapid Focus Group
85
Check Sheets for Moderating
95
Chapter 14 Improving Your Moderating Skills
101
Chapter 15 Teaching Others to Moderate
105
References
109
Index to This Volume
111
Index to the Focus Group Kit
113

Chapter 9 People Problems
57
Chapter 10 Assistant Moderator Responsibilities
69
About the Author
115
Copyright

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About the author (1997)

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.

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