Doing Research in the Real World
Doing Research in the Real World provides the clearest and most accessible introduction to research strategies and techniques.
David Gray equips readers with the skills necessary to design and implement their own research project. The book covers all the essential aspects of actually doing research, providing coverage of both quantitative and qualitative methods, and dealing with all the main elements of the research process and the design of appropriate research tools.
Practically focused throughout, Doing Research in the Real World encourages the reader to develop an awareness of the real nature of research, and the means by which data can be collected, validated and interpreted.
The book will help the reader to:
- select appropriate projects for research whilst identifying the possibilities and limitations within their own working environment for conducting a research project
- decide on the most effective research design strategies
- select and use appropriate data and literature sources
- select appropriate research methods
- choose and implement methods of data collection
- analyze and present data for the maximum impact
- think critically about the nature and values of the research agenda
Written in a lively and engaging manner, the book includes a number of student activities and a variety of work related case studies.
Doing Research in the Real World is an invaluable resource for students and researchers completing work-related research projects across the social sciences, and is an invaluable tool for those undertaking research in the workplace.
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PART A PRINCIPLES AND PLANNING FOR RESEARCH
Case Study 2 1 The conflict of paradigms
Case Study 2 2 Experimental research
Selecting and Planning Good Research Projects
Case Study 3 1 Ethical dilemmas in research
PARTB RESEARCH METHODOLOGY
Case Study 4 1 Getting those research questions right
Case Study 4 2 A quasiexperimental design
Case Study 9 1 Interviewer bias it can drive you to drink
Case Study 9 2 Secret boxes soap operas and spiders
Case Study 10 1 How smart is covert observation?
Case Study 10 2 The impact of gaudy colours
Case Study 11 1 Natural accretion measures cold coffee
Designing Descriptive and analytical surveys
Case Study 5 1 Survey lessons from US opinion polls
Case Study 5 2 Conducting a survey through an email discussion group
Designing Case Studies
Case Study 6 1 The taxidance hall
Case Study 6 2 A case study of team working
Case Study 6 4 Japanese transplant companies in the UK
Case Study 7 1 Programme evaluation through forcefield analysis
Case Study 7 2 Invalid evaluation getting it wrong on a Friday afternoon
PARTC DATA COLLECTION METHODS
Case Study 8 1 Questionnaire piloting to get it right
PARTD ANALYSIS AND REPORT WRITING
Case Study 12 1 From survey instrument to data matrix
Collecting and Analysing Qualitative Data
Case Study 13 1 Developing grounded theory open coding
Writing the Research Report
Case Study 14 1 Typical structure for an academic
PARTE RESEARCH AND CHANGE IN THE REAL WORLD
Case Study 15 1 Improving childrens health through action research
Glossary of terms