To the Max: Revenue Maximization : Capturing the Opportunities Within

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PricewaterhouseCoopers, 2003 - Revenue management - 251 pages
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Faced with today's challenging economy and new standards of corporate integrity, executives have never experienced a more difficult environment for growing their businesses. A new book offers a proven strategy for finding deserved revenue where most executives never thought of looking: right under their noses. Many companies now leak 2 to 5 percent of total revenue. But AT&T and IBM among others, have found that they can increaserevenue by preventing such leakage with a proactive strategy called revenue maximization. PricewaterhouseCoopers partners Randy Browning and Sammy Kumar's TO THE MAX presents a complete, practical, and candid approach tomaximizing revenue and combating revenue leakage in a range of industries.

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About the author (2003)

Randy Browning leads the Americas InfoComm Advisory Services Group for PricewaterhouseCoopers. With more than 16 years? experience advising companies in the telecommunications sector, Mr. Browning has worked with many of the sector's largest companies, both in the U.S. and around the world. His experience includes assurance, operational improvement, and financial management. Mr. Browning co-founded the Maximizer brand of revenue maximization solutions in 1998 through which PricewaterhouseCoopers has identified more than $1 billion in opportunities to date for its clients around the world.

Sammy Kumar leads the AsiaPac InfoComm Advisory Services Group for PricewaterhouseCoopers. Having joined the Melbourne office in 1990, Mr. Kumar spent several years in the assurance and business advisory services areas focusing on the telecommunications sector. He re-located to the U.S. practice in 1996 and led the North Americas InfoComm Advisory Practice prior to his return to Australia in January of 2003. Sammy's clients have included many of the world?s largest telecommunications companies in the US, Canada, Australia, Asia, South America, and Europe in the areas of revenue assurance, operations improvement, regulatory, and financial management.

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