The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Front Cover
Benbella Books, 2010 - Business & Economics - 186 pages
2 Reviews
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the "zen” of social media marketing: how to access all the benefits of social media marketing without the stress!

With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.

The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.

From Library Journal:
"Highly recommended for anybody with anything to market online--including him- or herself.”

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Before stressing out and being confused with the prospect of taking on social media marketing for your small business, read this book. There are some valuable reminders for the advanced social media marketer and some great instructions for the novice or intermediary user. This book is most helpful for those who feet are already wet; those who know the basics and are looking for tips and guidance before taking a swim. It’s for individuals who want to apply and commit to social media marketing in a small business setting.
The true success of this book is that it helps you to get started on the right track. It gives you the confidence to do so, as it equips you with some great ideas and ‘zen’ advice. “Twisdom” (p.81, Kindle Edition) is the result of doing Twitter right; a situation in which you are connected to an interesting group of people, sharing questions and insights about life while building a community of people you can reach out to for recommendations, kudos, or even to test the response to a new product or idea.
The book educates the reader on the basics of getting the balance of social media marketing right, clearly defining the best practices on Facebook, LinkedIn and Twitter, while touching on video. It also thoroughly covers owning and maintaining a website and/or a blog. The book introduces metrics and provides the framework for understanding what it is all about, without going into too much detail.
For a ‘traditional’ marketer, new to social media, the chart differentiating traditional marketing and social media marketing (p. 34, Kindle Edition) is extremely helpful. The author illustrates her points with screenshots from her social media sites, which is useful. She also intersperses “Zen-Moments” into the book by way of key takeaways or summary points from professionals, experts and other authors in the field. To say she is well connected is an understatement!
My key take-away from “The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue” is that once you understand how social media sites work, you should actually take off your marketing hat and think like an average user of social media. This shift will guide the way you speak to your audience, consumer or customers and help you to thrive in the space of social media marketing. You will come off as the human you are, behind the business you run, as opposed to the marketer that most of us don’t want to hear from!
By the way, the book is ‘living’ – it has a digital counterpart, which is updated and kept current. The digital version is accessible, along with a workbook, via a password included in the hard copy or Kindle edition of the book.
BY PURNIMA RAO, NOVEMBER 2, 2011
 

Review: The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

User Review  - Kate Guilbault - Goodreads

Well, it's usefulness will soon be apparent. It seems to be full of good information and tips on how to manage your public profiles to generate interest in your business. Read full review

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About the author (2010)

Shama Kabani (formerly Hyder) is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Fast Company has dubbed her ?an online marketing shaman and a millennial master of the universe.” She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her Web sites, marketingzen.com and Shama.tv have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media and, in 2009, Businessweek honored Shama as one of the Top 25 under 25 entrepreneurs in North America.

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