Adventure Tourism: The New Frontier

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Butterworth-Heinemann, 2003 - Business & Economics - 354 pages
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Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages.

Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises.

There is also a companion website with additional cases, which can be found at

* International case studies, including wilderness tourism in Siberia, rock-climbing based tourism in Spain and mountain tourism in Greece
* Unique treatment of the subject
* A respected team of authors

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I have an adventure tours company and reading this book helped me a lot to understand more deeply my clients behavior, marketing process etc. Recommend to any of those who seeks full and true answers to all the questions of adventure industry.

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About the author (2003)

Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.

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