Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple“There are three rules for running a business; fortunately, we don’t know any of them.” In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman’s Own became a major player in the food business. The company’s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic “Odd Couple” style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company’s profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational. |
Contents
Chapter 3 | |
Chapter 4 | |
Chapter 5 | |
Chapter 6 | |
Chapter 12 | |
Chapter 13 | |
Chapter 14 | |
Chapter 15 | |
Chapter 16 | |
Chapter 17 | |
PART THREE The Common Good | |
Chapter 18 | |
Chapter 7 | |
Chapter 8 | |
Chapter 9 | |
Chapter 10 | |
Chapter 11 | |
PART | |
Chapter 19 | |
Chapter 20 | |
From the Campers | |
Newmans OwnGood Housekeeping Magazine | |
About the Authors | |
Other editions - View all
Shameless Exploitation in Pursuit of the Common Good Paul Newman,A. E. Hotchner No preview available - 2003 |
Common terms and phrases
A. E. Hotchner all-natural Andy asked Award baking Barretstown Beeby Boggy Creek Gang bottler bowl building Butch Cassidy cabins campers cancer Cantisano charity cheese chicken chocolate chunky Connecticut cook counselors Dear decided disease doctor donated Duke flavor Florida fresh friends garlic Gene Shalit heat hemophilia Hole hospital Hotch Industrial Strength Joanne Joanne Woodward Kalman Ken's kids kitchen label lake lives look Marinara marketing million minutes mixture movie mustard needed never Newman's Oil and Vinegar olive oil Orville Redenbacher Painted Turtle pasta pasta sauce Paul and Hotch Paul Newman Paul’s pepper popcorn president profits Ragú recipe restaurant salad dressing salsa says serve session shelf sick children Sinatra Sockarooni spaghetti sauce summer supermarket tablespoons taste teaspoon there's things told tomatoes turn Virgin Lemonade Wall Gang Camp wanted week wine