Innovation, Creativity, and Discovery in Modern OrganizationsBundy shows how the evolution of knowledge can take us to unimaginably higher levels of human achievement, and offers a new model for the understanding and implementation of creativity and discovery. He provides guidelines that will vitalize technical thinking, useful insights into the creative process that will benefit all who are concerned with growth and innovation, and shows how unconventionality when reduced to rationalism offers a pathway to successful innovation. Building upon the work of the physicist Hermann Helmholtz and the concept of consilience proposed by sociobiologist E. W. Wilson, Bundy provides flexible, algorithmic formulas that encourage deviation from conventional thinking and the development of creative intuition. With the global economy expanding so rapidly and with the deplorable rise in the use of technology to create man-made disasters, Bundy shows how essential it is for leaders in industry, government, and politics to understand how innovation occurs, and how to generate and control creativity for the benefit of all of us, that is, for the discovery of new products and services and their successful, responsible commercialization. Written for laymen as well as specialists in fields other than science, Bundy's book is a fascinating, needed look into how things come to be what they are and how to bring about new things that will advance civilization and help the world to prosper. |