Small Giants: Companies That Choose to be Great Instead of Big

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Penguin Books Limited, Jun 7, 2007 - Business & Economics - 272 pages
131 Reviews

It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success.

These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities.

But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.

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Review: Small Giants: Companies That Choose to Be Great Instead of Big

User Review  - Lauren Head - Goodreads

Restaurateur Danny Meyer said that mistakes in business are going to happen and those mistakes are going to be told. However, it's what a company does AFTER the mistake that makes them great. It's the ... Read full review

Review: Small Giants: Companies That Choose to Be Great Instead of Big

User Review  - Philip Sugai - Goodreads

It seems to be common thinking in business to that constant and perpetual growth is the ultimate goal of any executive who would like her or his tenure as CEO to be considered successful (ie Built to ... Read full review

About the author (2007)

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper's, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.

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