Commercial Art |
Common terms and phrases
advertising layout angle applied areas arrangement artist attraction beauty bisymmetric block blue Bristol board brush cardboard color harmony color scheme color wheel commercial art complementary color composition contrast copy curves darker Day tints decorative display lines distance drawn effects ellipse engraving example Exercise eye level Figure finished FLORIDA GOLD forms graded Grape fruit gray halftone hand lettering horizontal illustrates interesting line cuts linoleum locate magazine measuring method motif nature occult balance orange original painted pantograph paper parallel perspective pen-and-ink pencil picture plane placed pleasing POSTER ROMAN primary colors principles printing problem produce proportion rendering reproduced ROMAN ALPHABET Roman letters sample secondary colors serifs shape shown in Fig shows sketch slants small-space space strokes student surface technique texture thick tion tones type faces type metal value scale vanishing points variety vertical vignetted violet wood pulp yellow zinc