The Marketing Renaissance

Front Cover
David E. Gumpert
Wiley, May 13, 1985 - Business & Economics - 578 pages
Essays discuss consumerism, social trends, brand piracy, declining industries, vertical integration, technology, product quality, trade shows, and promotion

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Contents

Introduction David E Gumpert
1
Part One Marketing Amidst Rapid Change
13
Fast Track or Slow? John A Quelch
32
Copyright

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