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Introduction David E Gumpert
Part One Marketing Amidst Rapid Change
Fast Track or Slow? John A Quelch
31 other sections not shown
achieve active affluent advertising American analysis antitrust approach average barriers base benefits brand buyers buying companies company's compete competition competitors consumer consumerism corporate costs countries customer service dealers decisions decline demarketing differentiation distribution distributors diversifying downtime economic economies of scale effective efforts entrants environment equipment example Exhibit exit barriers facilities foreign global groups growth Harvard Business School hospital housewives important improve increased industry innovation intangible investment Japanese less low-share businesses major manufacturing market segments market share marketing manager marketing strategy operations organizations Paccar performance physicians planning position potential problems product differentiation profit promotion purchase reduce relative retired sales force seller selling situation comedies stage structure successful sumer suppliers television Theodore Levitt United unmentionable VA/S vendor vertical integration women