Don't Think Pink: What Really Makes Women Buy--and how to Increase Your Share of this Crucial MarketThe cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers. |
Contents
BRAIN TRAINING How Not to Think Pink | 1 |
NOW YOU SEE HER The Visible Approach to Marketing to Women | 25 |
NOW YOU DONT SEE HER The Transparent Approach to Marketing to Women | 34 |
INSIDE A WOMANS MIND The Scientific Underpinnings | 62 |
SHAPING THE GENERATIONS Baby Boomers and Matures to Gen Yers | 83 |
LOOKING BEYOND GENERATIONS The Buying Filters of Life Stages and Roles | 114 |
CULTURAL INFLUENCERS The Buying Filters of Emerging Majorities | 139 |
LEARNING CURVES AND LIFE STAGES RelationshipBuilding Opportunities | 155 |
Other editions - View all
Don't Think Pink: What Really Makes Women Buy--and how to Increase Your ... Lisa Johnson,Andrea Learned No preview available - 2004 |
Common terms and phrases
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