Don't Think Pink: What Really Makes Women Buy--and How to Increase Your Share of This Crucial Market
The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
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Don't think pink: what really makes women buy--and how to increase your share of this crucial marketUser Review - Not Available - Book Verdict
Given the large and growing consumer purchasing power of women in America, market research into their specific buying habits is a business priority. Johnson and Learned, cofounders of a market ... Read full review
NOW YOU SEE HER The Visible Approach to Marketing to Women
NOW YOU DONT SEE HER The Transparent Approach to Marketing to Women
INSIDE A WOMANS MIND The Scientific Underpinnings
SHAPING THE GENERATIONS Baby Boomers and Matures to Gen Yers
LOOKING BEYOND GENERATIONS The Buying Filters of Life Stages and Roles
CULTURAL INFLUENCERS The Buying Filters of Emerging Majorities
LEARNING CURVES AND LIFE STAGES RelationshipBuilding Opportunities
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Asian American Baby Boomer Baby Einstein Boomer women Boost Mobile brain brand brand personality businesswomen buying behavior BUYING FILTERS buying mind campaigns companies connection consider cultural customer experience customer service demographic develop e-mail emerging majorities EPM Communications ESPN example feedback feel female customers focus friends Gen X Gen Y women Gen Yers Hispanic Home Depot home improvement household industry interact Internet June Cleaver lifestyle listening lives magazine male marketing efforts marketing messages marketing to women Mary Lou Quinlan Mature menopause moms off-line offer packaging percent perspective product or service purchase reaching women reflect resonate response retail roles savvy segment serve share shoppers single women specific spend survey Think Pink Tickle.com tion transitions transparent marketing U.S. Census Bureau visible woman's buying women consumers women customers women's market
Page v - In no particular order — those people who may or may not have had anything to do with the...
Page v - Lindsey Pollak, Helen Thompson, Robin Ireland, Romney Gibson, Tutti McCormick, Robyn Knox, Rachel Johnson, Brook Jones, Dani Jansen, Lindsey Black, Amy Smith, Candace Carson, Annie Leonard Shannahan, Alexis Gutzman, Carole McClendon, Steve Sarner, Daniel Fogg, Shaun Davidson, Ray Palys, Galie JeanLouis, Mike Consol, Marti Barletta, Jodi Turek, Aliza Sherman, Eileen Brady (for tipping us off on "tipping"), Melody Biringer, Linda Gosch, Cheri Hansen.