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Great history of Google. I particularly loved reading about their advertising strategy. Always the revolutionaries, cofounders Brin and Page consistently refused to follow a standard model when it came to their company. This approach changed the face of advertising (and other things) in ways of which I was not fully aware. Loved it.
What a great read. From learning about privacy concerns to understanding what it went into Google Maps, to gaining an understanding of what it was like for Google in China, this book really took the reader inside Google.
As much as I loved this book, I still love Hatching Twitter more. If you liked this book, you will love that book.
 

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Great book. Full insights about Google.

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Excellent!!
As one of Google's biggest Fan boys this book us one of a kind! Finally a book that gets inside the mind of the most advanced companies on the planet!

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I have enjoyed following Steven Levy on G+ and thought his book on the Mac, Insanely Great, was a wonderful behind-the-scenes look at a revolution that was slightly before my time. I'm also a big fan of Google, so this I knew to expect a great book. No disappointments here! Levy paints a wonderful picture of Google's early days and of the culture. I can see why some call it "starry-eyed", yet I thought the author was evenhanded, particularly talking about what happened in China.
One particularly interesting thing is that the book provides several snapshots of Marissa Meyer's career at Google. For example, it talks about her work with the "fast-track" Googlers and provides some foreshadowing of her own eventual graduation to the Yahoo! CEO position. So this book is not only essential for anyone who wants to understand Google, it also provides a lot of fodder for what Yahoo! will likely do going forward as well.
 

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This is a great book if you're a technology nerd. The book does a great job of explaining Google and how it has become the internet giant that it is today. I definitely recommend this book for anyone that is a fan of Google or tech companies.

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I rate 5 of 5 stars to the Audible audio book "Into the Plex" by Steven Levy. The book is a historical look at Google. Levy spent a considerable amount of time on the inside of Google gathering history, legend, lore and tales from the start of Google to the completion of the book. I work in the Silicon Valley and have been keenly aware of Google, but, like most, I'd hear news stories that sounded pretty odd (hence making the news) and not really having a big picture of what they were doing. The news casts give us a few "trees", this book provided the "forest" context for the news-worthy events. This story filled alot of voids in my knowledge of Google. If you are into technology, this book is recommended and very interesting! 

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Quite interesting to get a better glimpse inside the internet giant. Also the author did a great job describing the dichotomy of the secrecy and transparency that occurs in Google.


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