Subliminal: How Your Unconscious Mind Rules Your BehaviorIn this book the author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us an examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events. Your preference in politicians, the amount you tip your waiter, all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live. Employing accessible explanations of the most obscure scientific subjects, the author takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us. |
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LibraryThing Review
User Review - jimocracy - LibraryThingI really enjoyed this book! I think the author's thoughts on the subconscious are even more important than the cosmological books he co-authored with Stephen Hawking. Mlodinow did a very good job of ... Read full review
LibraryThing Review
User Review - sbenne3 - LibraryThingGood for a science book - will make you think about your subconscious and perceptions differently. It was s nice break from all of the novels I typically read in a year. Read full review
Contents
Prologue | 3 |
The New Unconscious | 11 |
Senses Plus Mind Equals Reality | 30 |
Remembering and Forgetting | 52 |
The Importance of Being Social | 79 |
PART IN THE SOCIAL UNCONSCIOUS | 107 |
Judging People by Their Covers | 126 |
Other editions - View all
Subliminal: The Revolution of the New Unconscious and What It Teaches Us ... Leonard Mlodinow No preview available - 2012 |
Common terms and phrases
ability activity actually American animals answer appearance Applied asked assessment aware behavior believe better brain called cognitive communication complex conscious create effect emotional et al evidence example expectations experiment Experimental expressions eyes face fact factors feel female given half hand human idea identify important in-group individual influence interesting James Journal judge later less lives look male mean memory mental mind mother Nature Neuroscience object observed ourselves patients percent performed person physical picture play preferred Press probably Psychology questions rated reason relative remember reported researchers response result Science scientists seems sense side social Social Psychology someone species subjects theory things thought tion told touch turn unconscious understand University visual voice women York
Bibliographic information
| Title | Subliminal: How Your Unconscious Mind Rules Your Behavior |
| Author | Leonard Mlodinow |
| Edition | illustrated, reprint |
| Publisher | Vintage Books, 2013 |
| ISBN | 0307472256, 9780307472250 |
| Length | 260 pages |
| Subjects | › Psychology / Cognitive Psychology & Cognition Psychology / Social Psychology |
| Export Citation | BiBTeX EndNote RefMan |