Subliminal: How Your Unconscious Mind Rules Your Behavior

Front Cover
Vintage Books, 2013 - Psychology - 260 pages
7 Reviews
Reviews aren't verified, but Google checks for and removes fake content when it's identified
In this book the author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us an examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events. Your preference in politicians, the amount you tip your waiter, all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live. Employing accessible explanations of the most obscure scientific subjects, the author takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
 

What people are saying - Write a review

User ratings

5 stars
2
4 stars
2
3 stars
3
2 stars
0
1 star
0

Reviews aren't verified, but Google checks for and removes fake content when it's identified

LibraryThing Review

User Review  - jimocracy - LibraryThing

I really enjoyed this book! I think the author's thoughts on the subconscious are even more important than the cosmological books he co-authored with Stephen Hawking. Mlodinow did a very good job of ... Read full review

LibraryThing Review

User Review  - sbenne3 - LibraryThing

Good for a science book - will make you think about your subconscious and perceptions differently. It was s nice break from all of the novels I typically read in a year. Read full review

Contents

Prologue
3
The New Unconscious
11
Senses Plus Mind Equals Reality
30
Remembering and Forgetting
52
The Importance of Being Social
79
PART IN THE SOCIAL UNCONSCIOUS
107
Judging People by Their Covers
126
Sorting People and Things
145
InGroups and OutGroups
161
Feelings
176
Self
196
Acknowledgments
221
Index
249
Copyright

Other editions - View all

Common terms and phrases

About the author (2013)

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three New York Times best sellers: War of the Worldviews (with Deepak Chopra), The Grand Design (with Stephen Hawking), and The Drunkard's Walk: How Randomness Rules Our Lives (also a New York Times Notable Book), as well as Feynman's Rainbow and Euclid's Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation.

www.its.caltech.edu/~len

Bibliographic information