Grinding it out: the making of McDonald's

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Berkley Publishing Corp., 1978 - Biography & Autobiography - 218 pages
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User Review  - zmagic69 - LibraryThing

A quick fascinating book about Ray Kroc, the man you made McDonalds. Sadly it was written in 1977 with and afterward of 1984, so it is a little dated. It is however a great look into what drove ever aspect of the McDonald's experience. Read full review


User Review  - sistaj -

My wish is to open a McDonalds franchise in the coming future. I thought it would be inspiring to read Ray Crocs story and how he became such an icon in the franchising business. I am very impress ... Read full review


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